Wednesday, February 20, 2013

Investigating Online Media in South Africa


Investigating Online journalism in SA

In my attempt to study the use of online platforms as news service providers, I visited the following websites; The New Age, IOL, 702 Eyewitness News, Looklocal and News 24 to investigate the culture of online journalism in South Africa.

Allow me to expand of the two websites I found:

The New Age


I discovered that this website has a navigation bar customised as a slide which it has placed at the top of the homepage as with many sites. The site is not complicated, it also has a crawling navigation menu right at the top highlighting top stories which visitors can easily see and are eye catching. The graphic structure is simple
and draws in the reader even though there may be plenty other things happening at the corners of your eyes.

Disadvantages

  • The videos are on Youtube which consumes time loading and buffering
  • The structure of the website is elongated and tires the eye as one scrolls down 

702 Eyewitness News


702 Being a radio station their menu is custom made to attract visitors/users of the site to tune in conveniently to the station and keep abreast with whats happening around the world, they have realised that in order to achieve a bigger they needed to go online to allow access via audio streaming to allow tuning into the station.
The navigation bar is on the left hand side of the screen and the navigation menus leading to only the important details of the site are found here. The rest of the other information is left right at the bottom for those who care to know more their initiatives.

Advantages
  • More interactive than any newspaper owned websites, listeners have been in synced with the radio station
  • Immediate interaction through twitter, Facebook, Pinterest
  • Videos are embedded directly onto the website and videos play instantly
  • Listeners are involved in news reporting, through polls, reporting crime etc
                                                                            
On the other hand IOL and News 24 service a broader audience, and IOL was found to be more appealing in bold orange and white, it is unique and different from the mundane blue and white or white background colours.


The main stories are made to be clear and at the forefront and home page of the site, this which draws the eye immediately.

The graphic structure is quiet complicated, and very similar to The New Age structure and is meant for a broader audience, it has crawling weather updates, hot topics, polls, interactive social media feeds and crawling world currencies keeping updates on the economy of the world.

Overall I have learnt that a website is established for a reason, being to share and access information easily, regularly and almost instantly. It needs to be concise, clean, well structured, easy to use.

The lesson learnt is online forms of reporting are increasingly on demand and the constant need to scale up the ICT systems, meaning speed, conciseness and relevance of the content needs careful consideration. Social Media reporting whether fits the profile of journalism or not has taken over the style or writing and writing which has given journalism a new face.

There competition online among companies and one has to bear in mind that in order for your website to be noticed, it needs to be given
a unique and flexible structure and needs to keep up with the technologies, to allow for growth.

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